Building something new? First understand the problem

Julie Zhuo reflects on lessons learnt building products at Facebook, starting with framing the problem and solution, execution, measuring success and managing a team. Some insights:

The first step in building something new is understanding what problem you want to solve, and for whom. This should be crystal clear before you start thinking about any solutions.

What typically separates successful and unsuccessful teams is not whether they do things that fail (this is guaranteed), but how well they can consistently execute.

Define what success metrics look like for your product before you launch. Otherwise, if you try to interpret results after they start coming in, confirmation bias will lead to a non-objective reading.